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Turbocharge Your Content Marketing

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(Posted on Jan 10, 2015 at 06:26AM by William Cosgrove)

Using Multiple Blog Engines

Blogging gives you the opportunity to create relevant content for your customers to drive traffic back to your website.

Blogs increase your SEO and fresh and relevant content is the key to edging out your competitors in the search engine results pages and by using multiple blog engines to broadcast that fresh content you will increase That competitive advantage.

Well written articles will position your brand as an industry leader and posting topics that connect you with your market will demonstrate your knowledge of your business, service or product.

Blogs provide another way to develop better customer relationships by connecting directly with them on your website where your site visitors are able to get to know your business or product from the comfort of your online real estate.

Multiple Blogs, Multiple Results

Blogs improve SEO, attract and engage visitors and promote sales but success isn’t a singular idea. Instead it’s multi-faceted, with countless elements drawn together to attract the necessary clients. Letting just one blog dictate the tone, message and branding of your website is a mistake.

Having a multiple blog engine platform, each with its own search visibility, gives you a big advantage over the competition. Each of these blogs highlights an element of the company (such as sales events, product data and category topics). These elements are then offered SEO infused content, bolstering both their relevancy and their search engine rankings which is essential in today’s competitive landscape.

Through the social integration process, each of these blogs offers consistent content to the right networks. They contribute information that both entices and educates, encouraging readers to return again and again. This increases traffic and, more importantly, it increases sales

Socially Integrated Blogs

Social SEO (search engine optimization) shines a bright light back to your web platform, increasing your online visibility and connecting you to your entire target audience and beyond but even with a diligent blogging schedule, limiting your strategy to focus solely on site updates leaves you in the fog, invisible to your network of socially plugged-in customer base.

Automated integration of your blogs with multiple social networks enables your content to hit the sweet spot of the virtual world, instantly delivering your latest news to your customers via both search and social vectors while saving you valuable time.

Writing quality blog content is a great start toward running a successful blog, but the hard part is getting that content discovered and having the right technology to do it with is essential.

Your brand needs to be on point each and every day and blogs are a key component and to do this you must have the technology that will breath life into your brand.

A key component of any successful plan is the foundation on which it is built and provides the framework that is going to drive that success.

 

Blog Data Touch Points

 

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LinkedIn is the most recently added API not listed in this PDF along with the ability to post to over 300 Social sites.
 

William Cosgrove